Renault Trucks is launching a new and innovative way to welcome visitors to the Bourg-en-Bresse factory where its long distance and construction ranges are assembled – by opening its virtual doors to its flagship manufacturing site.
The behind-the-scenes tour provides a 360-degree view of the assembly line in action, accompanied by audio commentary (in English) at 13 key stages of the assembly process.
Alex Williams, Head of Brand & Communications at Renault Trucks UK says: “We know how highly our factory tours are valued, but whilst current Covid travel restrictions continue, we are delighted to offer an immersive and interactive experience for our customers, drivers and enthusiasts to discover how a truck is built, all from the comfort and safety of their own home. Embracing technology-based alternatives that help reduce emissions from business miles also fits with Renault Trucks UK’s Sustainability Initiative to achieve net-zero greenhouse gas status by 2030.”
The tour is available for all, 24/7, on the Renault Trucks corporate website.